The Challenge
Offshore Threat
Low-cost off-shore industrial construction products were flooding the west coast market, posing a major threat to our customer’s business. They needed a product with a number of options that was transactional in nature.
Our Solution
Home Grown Innovation
In collaboration with our supplier, we developed an industry-leading UV additive that enabled our customer’s product life to far exceed their competitors’. We also tested different blends of virgin materials to achieve a specific durometer while the competitor was using recycled material. Advanced life cycle testing proved our product’s superiority, durability and quality. Both innovations allowed our customers to market a far superior product.